Supporting visitors in exploring if the practice aligns with their needs

Visitors to therapy websites struggle to figure out if a therapist is right for them. Information can be confusing, and key info hard to find. I redesigned this as a one-page site with straightforward navigation and clear contact information. The goal was to help people feel like they found the right fit, and could easily get in touch.

Impact: The site supports Dr. K's regular client work. They have been able to use it as a stable, up-to-date place to present their practice and handle new inquiries.

Dr. K Psychology website redesign

Project overview

Background

Dr. K Psychology is the website of a UK-based psychologist. They have experience working with a range of mental health difficulties.

The previous site was partially broken and not reliably accessible. This was close to a fresh build rather than an iteration. I designed a one-page site that is simple to maintain and easy to use on mobile. The goal was to create something that works for both the therapist and the people looking for help.

Challenge

The website is Dr. K's main digital touchpoint. It needs to do two things:

  • Help visitors decide if Dr. K is a good fit for their needs.
  • Make it easy for them to get in touch.

The main question was:

How do we create a smooth experience that gives people the information they need and encourages them to reach out?

What I did

I led the UX and UI redesign, aiming to make the site clear, calm, and easy to use.

  • Restructured the site into a one-page layout. This way visitors can understand the offer with a single scroll.
  • Clarified the visual hierarchy so key information is easy to spot and scan.
  • Designed a contact section without a form, using clear email and phone links instead, to respect privacy concerns and avoid storing sensitive information in a web backend.
  • Worked with content provided by Dr. K. I shaped it into clear sections focused on fit, approach, and next steps.
  • Set up a straightforward structure so Dr. K can update content without technical help.

In summary, we chose a simple one-page layout because it makes it easier for new visitors to understand the offer in one scroll, while also keeping updates manageable for Dr. K.

Learning about the context and the user

Research into user behaviour and therapy websites

To gain a better understanding of the user of a therapy site, I looked into how people use therapy websites. I also researched how people search for health information online, and how they use reviews in their decision-making. This helped me understand the context of the problem and the needs of the users.

Here are some of the findings:

  • A Pew Research (2012) survey shows more that more than half of US adults use their phone to look up health-related information. While the study is older and US-focused, it still highlights how common mobile health search behaviour is.
  • Another piece of research finds that over 70% use reviews as a key part of their decision when choosing a health care provider. While the study does not specifically focus on therapy, it suggests that reviews are likely to be important for this health-related context as well.

This led to two clear requirements:

  • The site needed to work well on mobile.
  • Reviews needed to be easy to find and read.

The user

Individuals looking for a psychologist can be dealing with different mental health difficulties. They may feel anxious, stressed, or overwhelmed while trying to find help. I created a user persona to capture this context and the needs of the users. This helped me stay focused on the people I was designing for and their specific challenges.

Anna Christopher

Age: 34

Education: Early childhood Education BA, Early Years Initial Teacher training (EYITT)

Occupation: Early Years Teacher

Location: London

Family: Married

“I've been searching for a psychologist in the evenings after work but it's been so hard picking one.”

About

Anna has been feeling anxious and tense for months. Work has been stressful due to staff shortages and limited resources. It has started to affect her sleep, relationships and work performance. She has decided she might need professional help, but this is her first time looking for a psychologist.

Goals

  • Find a trustworthy, professional psychologist
  • Better understand what therapy would be like
  • Get in touch without a complicated process

Behaviors

  • Searches on the phone in the evening after work
  • Skims too much text
  • Looks for reviews

Frustrations

  • Difficulties focusing on a lot of text
  • Unsure what credentials matter
  • Worried about making the wrong choice

Needs

  • Easy-to-find reviews from past clients
  • Clear, focused content
  • Easy next steps

Bringing this together with the main challenge and the research findings, the following became clear:

The experience needed to be clear and straightforward, to reduce cognitive load and avoid adding to feelings of stress.

Based on this, I focused the solution on clear content and strong reviews. I also prioritised the site to work especially well on mobile. Dr. K. provided the base content. My role was to shape and structure it so visitors could see if they were a good fit and how to reach out.

Solution

I redesigned the site to be clear, calm, and simple to maintain. The goal was to help visitors see if Dr. K is a good fit and make content updates easy. I first built the site on a more complex platform, but it made edits too hard. I then moved it to Framer, which kept design control while making content changes simpler for Dr. K.

I used a one-page layout so visitors can get the full picture with a single scroll. The flow moves from professional information to approach, services, testimonials, and finally contact. This structure works well on mobile and supports the main user journey. The trade-off is less depth for SEO, but it works better for the people using the site.

The hero section

The hero section builds trust with a clear title, credentials, and a short intro. It also includes quick links to testimonials and contact. This:

  • Establishes experience and professionalism
  • Adds a human element by pointing to client feedback
  • Makes it easy to reach out right away
Dr. K Psychology hero section

About & experience

This section goes deeper into Dr. K's background, helping people get to know the therapist. It gives context and detail without overwhelming people who may already feel tired.

Dr. K Psychology about and experience section

Approach

This section explains how therapy with Dr. K works. It gives a simple overview of their way of working and helps visitors decide if the style and structure of therapy are a good match for them.

Dr. K Psychology approach section

Services & areas of special interest

Here, visitors can see what Dr. K helps with and check whether their specific issue is covered. This makes it easier to move from "could this work for me?" to a clearer "yes" or "no."

Dr. K Psychology services and areas of special interest

Testimonials

This section lets visitors connect the professional information with experiences from Dr. K's past clients. According to the research, reviews are a key part of how people choose a health care provider. This section makes it easy to find and read those reviews. This helps visitors feel more confident in their decision.

Dr. K Psychology testimonials section

Contact

The contact section presents referral options, email, and phone instead of a form. This avoids storing sensitive data in third-party tools and fits Dr. K's existing workflow. The trade-off is a less structured messaging flow, but the process is more privacy-conscious for visitors.

Dr. K Psychology contact section

Accessibility

I paid attention to color contrast, whitespace, and a straightforward reading order. The layout is easy to scan, especially on mobile, and the content is split into focused sections. This helps reduce mental effort for visitors who may already feel overwhelmed.

Impact

We did not track detailed metrics, but the site now supports Dr. K's regular client work. They have been able to use it as a stable, up-to-date place to present their practice and handle new inquiries.

What I learned

  • Keep user and problem statement close: Referring back to them helped me avoid drifting into "nice-to-have" ideas. I could instead stay focused on what visitors actually need in a stressful moment.
  • Use data to make and validate decisions: Being able to point to research about user behaviour and needs helped me make informed design choices and explain them to the client. It also gave me confidence that the solution was on the right track.
  • Make trade-offs on purpose: Choosing a one-page layout and a simpler platform meant giving up some SEO depth and advanced features. But it made the site easier to use and maintain, which mattered more for this client.

Sustaining the design

After launch, I have continued to help Dr. K with small changes and website questions. This support has kept the site current and has made it easier for them to maintain the content with some technical help. The site is now a stable part of their practice, and they can update it as needed without worrying about technical issues.

References

Other work

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